Click on any of the topics below to learn more:
Search Engine Optimization
Search engine optimization (SEO) refers to the process of designing website structure and content to appeal to search engines. This involves knowing what the Google search algorithm looks for and aligning the site to appeal to search engines. I advocate transitioning away from paid advertising online and towards highly optimized quality content. This allows my clients prominent placement in Google without the ongoing costs of online advertising. I practice safe, Google approved techniques that do not jeopardize the standing of your site to produce impressive results.
Website design has traditionally been an expensive undertaking that left you dependent on paying ongoing fees to a website designer for updates. I practice a different business model by building inexpensive websites and providing training to allow my clients to update their own websites without the need for ongoing fees. I build websites that are mobile responsive and compliant with the most current Google standards. By continuously staying on the cutting edge of website design, I build websites that will reflect well upon their businesses for years to come.
With so many sites dedicated to enabling everyone to share their experiences with your potential clients, it is more important than ever to monitor your online reputation. Monitoring is only the first step, though. A truly effective reputation management strategy also gives your customers a way to express their concerns with your business while sharing their praise with the world. I have created a system by which positive reviews will increase, and criticism is shared with management instead of your potential customers.
Nearly all of my clients ask me at some point how social media can help their marketing efforts. In order assist them with their questions, I spent a great deal of time studying the Facebook algorithm. What I discovered is that most of what is being taught by self-proclaimed social media experts is actually detrimental to small businesses. I wrote Building Your Brand with Facebook as a way to explain the most effective strategy for social media to my clients to empower them to run their own professional social media campaigns.